deconstructing the role creativity and

narratives play in creating culture

to empower the next generation of artists, creators, and disruptors to become the ones creating that culture.


to reduce an object or idea
to its basic parts
in order to better understand
or reinterpret it

deconstructing creativity through the lens of

culture | media | fashion | art | design | disruption

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Hi I’m Kevin founder of Creative Carbon, and the main author of this blog.

For the last 15 years I’ve been working in the creative industry in some form or another, everything from being a Creative Director in multiple organizations, Production Director at an advertising agency, writing and videography, marketing, and producing concerts and live productions that range in size between a few hundred and 30,000.

The things I find most interesting and have always intentionally learned are two things: how creativity can disrupt and create culture, and how to collaborate with and empower others creatively.

Creative Carbon is a company started for these very reasons. It’s a company dedicated to inspiring and empowering creativity and disruption in the next generation.

And this blog attempts to further that goal by deconstructing the role creativity and narratives play in gaining influence and creating culture. Showing people how others have used creativity to change and influence the world around them.

Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you’ll never be the same again.

Steve Jobs

I’ve seen creativity, along with disruption, to be an essential part of influencing and creating culture. Through art, design or building a product that everybody uses, it disrupts and changes the way people live life, pushing creativity and humanity further and further. From famous “creative geniuses” like Virgil Abloh and Steve Jobs to just “regular” people using creativity to change the world around them.

Creativity is the most important skill to learn in the coming future no matter what field you work in.

I hope you can use the information we publish to further grow your understanding of not just creativity but how to use it to have influence and be part of changing culture. Our newsletter is where we publish our newest insights first. So wherever you are in you creative journey, even if you don’t feel creative I’d love to have you join.

Plus you will get our free guide on 10 simple but proven ways you can 10x your creativity.

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January 13, 20202 min read
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